8 entries for August 2026

ive been "promoting" things on the internet for 15 years now! here's my top tips

• show yourself having fun
• many consistent repeated small launches is better than one big launch
• someone needs to see something like nine times before it sticks
• reward people for following along with everything. you can never go too far with in-jokes
• let people feel part of something.
• never show off. never try to be cool
• be like a monster in a horror film - never show the whole thing. make it seem like there's more to discover by clicking through
• create drama and arguments by being fearless and stupid
• make it clear you dont need anyone - you're having fun on your own. its more infectious that way
• show how you feel. feelings are more powerful than information
• its a lot like rolling the dice. to go viral once, roll a thousand dice

"Inevitable" often means "would love to do that without your consent".

We still have a choice!

[Aspiring tech overlords seek to remove people's ability to consent.]

[Destabilizing the developing world through stealing resources and destructive wars is a cause for mass displacement and migration. The spoils are used to build western tech infrastructure and mass surveillance is proposed as a solution to people's fears of scary migrants walking around.]

[The ruling class wants you to believe you shouldn't have a say in how your society's resources are used to shape the future of your society; it's necessary to convince you because it's actually not inevitable.]

[Computers may be one of the first tools to preceed their tasks: first build it, then figure out what to do with it.]

"There is no shallow end," a philosophy professor told me. Because any objection whatsoever, from any angle, can fell a theory, you can't carve out ace of philosophical territory, master it in isola-, and move on to the next.

My first day of class in the philosophy major, the professor opens the semester by saying that anyone who says that "philosophy is useless" is already philosophizing, building up an intellectual argument to make a point that is important to them, and therefore defeating their own statement in the very breath of uttering it.

You question the assumptions of physics and you end up in metaphysics—a branch of philosophy. You question the assumptions of history and you end up in epistemology—a branch of philosophy. You try to take any other discipline out at the foundations and you end up in philosophy; you try to take philosophy out at the foundations and you only end up in meta-philosophy: even deeper in than when you started.

Who pays the price?

Universal basic income is not a reward for idleness; it is recognition that productivity gains belong to society, not just to capital.

A society that automates its way to prosperity while abandoning its workers has not progressed at all.

Technology advocacy without social advocacy is just greed with better tooling.

There is Always Another Lunch

most daily choices are reversible, and because life presents an endless stream of future opportunities, spending excessive time and energy on minor decisions is inefficient and puts you at the end of the lunchtime rush of orders put into the kitchen.