Rosano / Journal

299 entries under "talk"

Wednesday, December 16, 2020

Mighty Network's Gina Bianchini on How to Create a Community Worth Subscribing to

[Think about bringing together not just your customers but all the people who could be your customers.]

[One of the top reasons for subscription fatigue / churn is subscribers feeling bad about themselves for not being able to keep up with an overload of content and get enough value for money even if it's all high-quality. A community can be less intimidating.]

[Most people want to make better decisions about the things that are important to them.]

[Antiquated definitions of community like 'learning together and support each other' mean nothing to people now. Most valuable communities bring together a very specific profile of members in order to master something together. This replaces content with progress and journey.]

[Your customer doesn't want to spend time talking about your widget. They want to talk about what is important to them in mastery of their own identity.]

[Your customer isn't buying your stuff because they want to buy your stuff but rather because it is in service of achieving a goal. The more you align with the goal, the more likely the customer will stay.]

[lt's a mistake to focus more on the product than on customer mission.]

[The 'myth of more' can delude us into thinking that all reach is equal ('if I just get more visitors or eyeballs"), but a reach on Facebook is not the same as a reach on your private network.]

[Expecting people to show up and figure out how to get value is like a holding a workshop with no facilitator. Getting them in is not enough. Put some light structure in place to guide people.]

[Onboarding (the first few seconds, minutes, days) needs to be choreographed meticulously – it is not merely adjusting the product parameters.]

[Have a weekly event that gives newcomers a chance to get a feel for how it works.]

[Hold give/ask days with a new profile every week so that customers feel they helped someone and also got some useful insights for themselves.]

[People need to understand quickly how they will get value.]

Wednesday, December 2, 2020

Cringe

[Instead of calling it out, help others see how it is cringeworthy.]

[It started a feminist awakening in me because I saw those cringeworthy patterns within myself.]

[argument from ridicule.]

Wednesday, November 25, 2020

Beleza

[Style is an alternative ideal to beauty that can be achieved at any age and with any physical circumstances. It's a personal aesthetic that you have complete control over.]

Thursday, November 19, 2020

Wednesday, November 11, 2020

Monday, November 9, 2020

How To Hack The Epistemic Crisis, with Audrey Tang

[Create memes that outpace disinformation.]

[Humor over rumor exploits the fact that you cannot feel anger and outrage at the same time as fun.]

[Takedowns promote outrage. Attributing misinformation changes the framing so that people to continue to share but with different intent.]

Thursday, October 15, 2020

Let's talk about AOC, performative posts, and social change....

[Even when social media is 'merely performative' it can serve your political interests because it spreads ideas and increases the potential for people to change the way they think. The political spirit of the 60s and 70s can be captured by the concert, which gave attendees a context to associate themselves with: they are like the selfie generation of today.]

Tuesday, September 29, 2020

Saturday, September 26, 2020

The ecosystem is moving

[Decentralizing is incompatible with rapid evolution because it's difficult to change.]

[Censorship residtence is easier in centralized environments because you can move quickly and the cost of change is low.]

[The PINs used to receive push notifications can reveal your phone number.]

Friday, September 25, 2020

Thursday, September 17, 2020

Let's talk about patriotism in America and loyalty....

[Patriotism from 1776 was allegiance to the country: the land; the state didn't exist yet.]

[Allegiance to the government is nationalism and a co-opting by the state of your principles to serve their interests.]

[The government tries to appeal to us because they need us and we have a certain power. As a child needs to be corrected sometimes, so do they.]

Let's talk about Trump, blue and red states, and being alone....

[Sometimes when speaking up, it's not about convincing anybody, but about letting people who think similarly realize that they are not alone.]

Monday, September 14, 2020

Friday, September 4, 2020

Growing ideas with Andy Matuschak

[Present two random notes and prompt to write a third that connects the two.]

Resist thinking of the evergreen note as a static format (declarative phrase or noun as title, discussion as body). It can be a question, with a list as the body, and eventually this can be transformed into the standardized representation if desired. Allow fluidity in how the tool is used.

[Spaced repetition can be used to prompt practicing a process via a question that changes everytime.]

Thursday, September 3, 2020

Let's talk about a hard truth about voting and community networks....

[A community network is a group of people commited to making their community better, only this.]

[The ideal number of members is twelve.]

[Those involved should ideally not know each other too well because when they share friends it reduces the number of people the group can call upon. Think coworkers, religious group, community sports.]

[When it gets to eighteen people, the group naturally splits into two. When each of those splits into two, create a C group to direct activities and keep everyone on the same page.]

[via fort bragg ada odb odc.]

[If food insecurity is a specific issue, you'll want to recruit someone who is familiar with this and who also has a B group.]

[To recruit: look for people who post about problems on social media and want to fix them; look to other activist groups; people you have helped can become a resource to ask for help.]

[Just because someone needs help doesn't mean that they're helpless: they can have skills that complement your needs despite being in need of help.]

[Anti-authoritarian leftists and small-government conservatives can be good allies at the local level.]

[When you are going to do something, make a public request to the local politicians, knowing that they don'won't do anything. Then do it yourself and over time point out how you did ask, and that they repeatedly did nothing, and that your group did it.]

[Keep the mission simple, like 'to better the community'.]

Tuesday, September 1, 2020

Let's talk about keeping your community network going....

[Each person learns one part, then everyone teaches each other their part.]

[A community garden is a resource that the whole network can nurture and tap into.]

[A neighborhood library or food box can help create a positive public image of your community network and make it more likely that your will receive help when asking for it.]

Friday, August 21, 2020

Sunday, August 16, 2020

Friday, August 14, 2020

Let's talk about work stoppages, generally..

[General strikes work because various industries stopping at the same time lowers the GDP and creates pressure felt by those who fund politicians.]

[It is important to have community networks during a strike so that word spreads to everyone and that the actions are coordinated.]